Alt Shift — Fly Foods Virgin Australia
April Fool’s Day fun. An online faux campaign from a favourite, irreverent brand.
- Agency: alt/shift/
- Production: Hase Productions
- Executive Producer: Dave Hase
- Director: Michael Henry
- Cinematographer: Matt Wood
- 1st Camera Assistant: Austin Haigh
- Production Manager: Caterina Bruce-Clayton
- Production Assistant: Merel Saarloos
- Sound Design: Paul McCosh
- Art Department: Irwin & McClaren, Banana Productions & Bagmasters
Alt Shift — Fly Foods Virgin Australia
Engaged by Alt Shift, we produced a fast-paced April Fools Ad ad encouraging viewers to order famous dishes from restaurants interstate, delivered to their door. If only it were true. This brilliant prank tripled Virgin Australia’s average engagement and reach metrics, with an owned social media reach of 1.2M+. Editorial coverage of the campaign spread reach even further, with an impressive audience of over 50 million people via 80+ media hits across leading online, social media, television and radio outlets.
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Acknowledgement of country.
HASE creative acknowledges that we live, work and create on the lands of the Wurundjeri people of the Kulin nation. We recognise their enduring connection to country and culture, and pay our respects to elders past, present and emerging.