What's Next For You?
Multi-channel campaign to increase perceptions of RMIT as the study destination of choice for Victorian students, with a focus on RMIT’s hands-on learning.
- Executive Producer: Dave Hase
- Commercial Director: Mikey Henry
- Creative Director: Chris Shoolman
- Motion Designer: Donald Lim
- Cinematographer: Cesar Salmeron
- 1st AC: Austin Haigh
- HMUA: Sue Frey
- Offline: Ben Hall
- Colour: Martin Greer
- Sound: Paul McCosh
What's Next For You?
RMIT is already a recognised brand in Victoria. Students study in world class facilities and move into illustrious careers. The aim of this campaign was to further improve brand perceptions in the local market.
Young, passionate, and articulate Australian talent are shown in main study spaces. Voice-overs deliver key messages, then ask ‘What’s next for you?’, prompting viewers to consider what their own future at RMIT might look like. Each shot is match-cut into the next, which creates a sense of forward momentum. The hero video was then broken down into 6-second bumpers, and converted into social posts and street posters.
Broadcast video on demand reached 23.4% of Victorians aged between 16–19, with YouTube content hitting 60% aged between 18–24.
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9/11 Mount St, Prahran 3181 VIC
0424 644 037
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