Lifting up a familiar brand.

Creating a more playful tone of voice in Webjet's Out of Home advertising.

Lifting up a familiar brand.

For more than 20 years, Webjet has used white type on a red background for their outdoor communications. Respecting this as a distinctive brand asset, we refreshed their brand personality in headlines creating a more playful tone of voice in their Out of Home advertising.

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HASE creative acknowledges that we live, work and create on the lands of the Wurundjeri people of the Kulin nation. We recognise their enduring connection to country and culture, and pay our respects to elders past, present and emerging.