Taking RMIT UP to new heights

A division of RMIT that provides international students with a pathway to university wanted to attract students in four key international markets, and let them know Melbourne was a welcoming, multicultural city. We engaged the artist Brolga to design characters for TikTok campaigns in China, Japan, Thailand and Vietnam. The characters were then expanded to provide foyer screens for RMIT UP’s new home and agent merchandise.

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Animation + Sound Design partnering with Up's standout creative

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HASE creative acknowledges that we live, work and create on the lands of the Wurundjeri people of the Kulin nation. We recognise their enduring connection to country and culture, and pay our respects to elders past, present and emerging.