Visit Victoria had launched their new brand campaign ‘Every Bit Different’ and wanted to integrate the campaign into stadium advertising during the 2023 Australia Open. We filmed a bespoke execution, transporting a couple from the tennis to various destinations around Victoria. The execution spanned 360 degrees and wrapped around Rod Laver, Margaret Court, Kia and John Cain Arenas, showcasing the brand to over a million people throughout the AO.