Lion Diary & Drinks — The Juice Brothers
Taste the quality of The Juice Brothers juices in a vibrant online and out-of-home campaign.
Marketing Manager: Jen Perry
Brand Manger: Elise James
Executive Producer: Dave Hase
Copywriter: Andrew North
Typographer: Luke Lucas
Art Director: Will McKenzie
Photo: Chris Hillary
Fluid Dynamics: Octavio De Lellis
Compositor: Benjamin Rasmussen
Retoucher: Gabrielle Hughes
Talent: Tim Solly
Agent: Scout Management
Sound: Paul McCosh
Media: Starcom
Social: Kylie Allardice Ros
Lion Diary & Drinks — The Juice Brothers
Show retail shoppers why The Juice Brothers juices are superior: with its 100% Australian fruit content, no added sugar or juice concentrates, and naturally superior taste.
We wrote the headline ‘The Juice of Juices’ and designed a custom typeface where each letter of the headlines was a glass vessel, filled with juice that sloshed around to capture attention. Imagery of fresh Australian produce speak to the brand’s higher price point while bold brand colours increase product recall.
The creative was adjusted to fit small-format out of home digital retail furniture, YouTube, Catch Up TV, as well as Spotify and radio ads.
Melbourne, Australia
9/11 Mount St, Prahran 3181 VIC
0424 644 037
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