Birds Eye x Sam Wood
Sam Wood serves gourmet seafood meals at home with ease, and stars in a category-first augmented reality fishing game.
Client: Simplot Australia
Senior Brand Manager: Jessica Johnson
Senior Culinary Technologist: Pam Tannourji
Executive Producer: Dave Hase
Commercial Director: Mikey Henry
Production Manager: Scarlett Koehene
Cinematographer: Shyam Ediriweera
Stills Photographer: Jon Webb @jonwebbphotography
Gaffer: Albert Garcia
HMUA: Sue Frey
Food Stylist: Kirsty Bryson
Food Stylist Assistant: Kylie McAllester
Food Stylist Assistant: Eylse Lagos
Sound Recordist: Juan Martinez Bo
Autocue: Sandy Ayres
Production Accountant: Holly Salmons
Editor: Ben Hall
VFX: Casey Vigushin & Damian Dunn
Colourist: Ciara Gallogly
Retoucher: Gabriella Hughes
Studio: @_studio_eclair
Bar Stools: @thbrownaustralia
Food & Props: @thepropdispensary&@simplotfoodservice
Lighting Support: @savagefilmservices
Camera Support: @cesar_salmeron_dp
Grip Support: @joshstafield
Lens Support: @tvh_rentals
Birds Eye x Sam Wood
In four videos, celebrity nutrition and fitness expert Sam Wood demonstrates how Birds Eye Ocean Selections offer a convenient way to incorporate seafood into everyday meals. The premium preparation each product undergoes before it’s frozen is explained, demonstrating how this frozen range results in an up-market result.
Full-body green-screen footage of Wood was also filmed. When consumers scan a QR code on the product packs, this live-to-camera footage explains the health benefits of each product, and prompts viewers to play an augmented reality fishing game that enters them into a competition to win a prize.
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Acknowledgement of country.
HASE creative acknowledges that we live, work and create on the lands of the Wurundjeri people of the Kulin nation. We recognise their enduring connection to country and culture, and pay our respects to elders past, present and emerging.